(c) Graduate this, the next year, by mailing the brochure to! everyone within a ten-minute drive of your church.
(d) By the third year, mail it to everyone within a fifteen minute drive of your church

2. PRODUCE EXCELLENT PUBLICITY MATERIALS
It costs to standout. It is costlier to invest so much on fliers, posters and handbills and not to be noticed by anyone. Go for the best pUblicity materials. Pick samples of the best quality around and improve on it. Remember, your current work

If your church Is small, or In an obscured location or In
a place With low visibility, you will need to do something to malfe your church Ifnown to potential guests.

3. PUSH OUT ABUNDANCE OF MATERIALS
Dont assess your publicity efforts on the quantity of your materials, but on the population of your community. For instance, Lagos State is estimated to have about 15 million people. A church sending out 5,000 handbills should not be praising her efforts.
The question to be asked is "what is the ratio ofthe quantity of your publicity materials and the entire population."

4. USE TESTIMONIALS (MOUTH BILL)
Testimonies of impact in your previous outings are one of the most powerful validations of your ministry. The impact of word of mouth is more powerful than written words. Along with your printed handbills, use mouth bill.

5. RESEARCH YOUR TARGET AUDIENCE
What are their interests, preferences and selling points? What are their income levels, marital status, educational levels, occupations, spiritual background and life styles.

What services, programmes, topics and ministries are most important to them. What makes then tick? It is your audience that will determine your publicity strategy.

6. ADVERTIZE YOUR CHURCH
Your church needs to reach people where they live, so as to encourage them to attend. 90% of your target audience will never attend your church. They are more likely to watch and listen to your messages in the privacy and comfort of their own homes. Avenues for reaching the multitude will include radio, teleVision, video and audio cassettes, DVD, internet, telecast, literature etc. The wider your coverage, the more will be the patronage.