APPEARANCE:
Every time we meet people, an impression is created. Most of the time, our perception is based on first impression. Check the ambience and appearance of your work area. What does your customer see when he or she is around your work area? Is it tidy? Does it look organized? Someone said “a cluttered desk is the sign of a cluttered mind.” A shabby or dirty environment conveys a sense of acute disorganization.
ADVERTISEMENT
Advertisements inform potential customers that there is a product that can “gratify their wants”. Journalists need interesting stories about a new thing. It can be a new product or service. Somebody needs what you have. Showcase your products or services in local newspapers, magazines and directories. People often trust what they see in print. Don't just wait for people to wander and jostle into your office, advertise.
APPRECIATION
An attitude of gratitude will take you to the next altitude. Never take your customers for granted because they have a thousand and one options. Keep them like a golden treasure and always thank them for patronizing you. Better still, make them your friends. At the inception of my bookshop-Acme Achievement Bookshop, only friends bought from me. I knew that if I have more friends, I will have more customers. Be friendly to your customers. According to a motto I saw recently, “Everybody will be a customer someday”. Make more friends and they will be your customers.
ATTRACTION
The law of attraction in business states “reward your customers and they will stick to you like a postage stamp”. One research reveals that an average business looses half of its customers every five years. By attracting more customers, you will be on a safer side. When customers buy products, they have expectations about what the transaction will be like. They assess the equity or fairness of the transaction. People who feel they are receiving more than they deserve from a business transaction always experience a psychological need to restore balance. “The greatest sale secret in the world is to attract more customers.”
- Omowole Agbolade is a memner of Worldwide Association of Business Coaches.
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